Many small business owners, who are business owners at heart like myself, have not yet discovered the many advantages of having a small batch of promotional golf balls arranged for themselvesto use in marketing activities. There is a common misconception that such promotional items are suitable only for the advertising campaigns of large businesses with big budgetsto spend. People assume you have to have large advertising budgets, huge networks of sales staff and plenty of regular customers who are likely to be receptive to a gift and make more purchases that will be the happy recipients.
But this is not always the case. Yes, if you are the owner of a business that ticks two, or even three, of the above boxes then promotional gifts such as logo golf balls will be a great help to you. But if you are the owner of a small business, even if you are a work from home business owner, then the cost of promotional golf balls can be well worth their while.
How can this be the case? Well, if you are a small business owner who already has an ongoing interest in golf, then you become the distributor of your own promotional items. Especially if, like me, you happen to also be not that good a player and count a good round as one where you don’t lose too many ballsand probably find some more in the process!
If you are already buying golf balls anyway for your game, then buying promotional golf balls and using them yourself is a good idea. For a start, you may be able to buy them on the business as they are a marketing expense, instead of them coming out of your own pocket. But it also means that when you are next playing a round with your friends and business contacts, you are showing them your promotional golf balls.
This is where the common business misconception about them only being good for big businesses turns instead to your advantage. Your friends and business contacts see that you are using your own promotional golf balls and assume that you are doing fantastically in your chosen business. They see the logo golf balls and assume you are a great business success. This is brilliant for confidence and if you are impressing your business contacts, even betterfor your own business.
Then, at the end of the game, give your playing companions a sleeve of your promotional golf balls for themselves to use in their future games. A little thank you for your business contacts for the game and their efforts in business, and a great advertising opportunity when they go out to play next time.
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